Communications Design
Academics
As the world becomes more image conscious and image laden, the demand for design increases. Hundreds of millions of dollars worth of graphic design, illustration and advertising are published or sold each day. PrattMWP's Communication Design program is geared to produce illustrators, advertisers and graphic designers who will be widely recognized, actively sought and well paid for their command of these highly coveted skills and talents.
The program leading to a Bachelor of Fine Arts degree in Communication Design encompasses four levels of training: hands, eyes, mind and social conscience. This comprehensive approach pays great dividends in the job market, where Pratt graduates have distinguished themselves by earning top managerial positions at creative agencies throughout the world. Many professionals that have honed their talents at Pratt also credit the programs strong liberal arts component as critical to rapid promotions in their careers.
B.F.A. in Communications Design
This program leads students to one of three major creative careers: Illustration - the art of picture-making for the purpose of communicating ideas and information; Graphic Design - total information design, where pictures as well as words are created and designed to convey messages; Advertising Art Direction - a more focused combination of visual and verbal information designed to create a message that moves consumers to action.
Graphic design, illustration and advertising are professions where word and image are created specifically to move ideas and information to the minds of others. Successful careers in these areas are enjoyed by those who know how to communicate a message in their artwork, whether it is in a corporate logo, book illustration, web page, package design or television advertisement. Unique among major American art and design schools, PrattMWP's program of study for these three creative areas is built on their relationships, not their differences. They are not isolated in separate departments. The curriculum is designed to give instruction in a broad base of skills relevant to all three areas in the sophomore year, and then to provide studio courses that are increasingly specific to each in the junior and senior years. This allows students to choose their major after exposure to the bigger picture.
Courses in creativity are interlaced with those in technical process to form a well-balanced curriculum. In addition, students study the history of design and the fundamentals of human institutions in order to broaden their social awareness. This knowledge helps insure that graduates will achieve early advancement in the professional world.
FRESHMAN YEAR
| [8] | Drawing I & II (FDC 143 & FDC 144) |
| [6] | 3-Dimensional Design I & II (FDC 157 & FDC 158) |
| [6] | Light, Color & Design I & II (FDC 163 & FDC 164) |
| [4] | 4-Dimensional Design I & II (FDC 180 & FDC 181) |
| [6] | Survey of Art I & II (HA 115 & HA 116) |
| [6] | English (ENGL 101 & ENGL 103) |
| [36] | Total Credits |
SOPHOPMORE YEAR
| [4] | Visual Communication I & II (COMD 201 & COMD 202) |
| [4] | Design Procedures I & II (COMD 211 & COMD 212) |
| [4] | Typographic Design I & II (COMD 215 & COMD 216) |
| [4] | Illustration I & II (COMD 221 & COMD 222) |
| [4] | Photography I & II (PHOT 101 & PHOT 102) |
| [4] | 19th & 20th Century Art History (HA 215 & HA 216) |
| [3] | Liberal Arts Elective |
| [4] | Studio Art Electives |
| [3] | Social Science/Philosophy Elective |
| [34] | Total Credits |
The junior and senior years will be taken at the Pratt campus in Brooklyn. Upon entering the junior year, students declare to major in one of the following areas: Advertising Art Direction, Graphic Design or Illustration.
